Ad plan · 3 Nov 2026 · modelled on Brian Mark's 2 Nov launch

One webinar, two seats, fifteen cuts.

Buyers with $50k–$100k of cash or IRA go to the buyer call. Everyone else is sent to the advisor seat instead of thrown away. Film one session, cut it fifteen ways, run one ad copy, let Meta pick the hook. Tick boxes save in this browser.

Is he boosting posts or running real ads?

Real ads from Ads Manager, built from repurposed clips.

Every ad in the Meta Ad Library is labelled "This ad is from a URL link". A boosted post reads "uses an existing post".
One long ad copy sits on all 15 videos. That is ad copy, not an Instagram caption.
Placements include Threads, which only Advantage+ placements from Ads Manager do.
The videos are his organic-style talking-head clips (19–42 s). The creative is repurposed content pushed with ad money.

Do the same: film once, cut 10 to 15 variants, one copy, Ads Manager. Never "Boost".

15video ads, all started 2 Nov 2026

19–42 sclip length, phone in hand, captions on

1ad copy on every cut

FB · IG · Threadsplacements (Advantage+)

His 15 video ads, one link each (Meta Ad Library, read 3 Nov 2026)

1 · 2 · 3 · 4 · 5 · 6 · 7 · 8 · 9 · 10 · 11 · 12 · 13 · 14 · 15

Each opens the ad with its video, copy and placements. All 15 started 2 Nov 2026, same primary text, different clip. The whole set: page view ↗

His funnel

Step	What it is
Ad	Headline "What to Post to Get Clients", link goptdomination.com/contenttocash
Page	"The Conversation Engine: Live" — Zoom, Thu 5 Nov 6:30 PM ET, no replay promised, $50M+ claim, Wistia video + Meta pixel
Second funnel	/livetraining — AI masterclass for fitness coaches, qualifier question + SMS consent, bonuses for attending live
Back end	Typeform apply → $5K Accelerator → $25K Accelerator → Million Dollar Mastermind

Runs from the Facebook page named after his Instagram handle (therealbrianmark), not from "PT Domination" or his personal page. Search the Ad Library by handle, not by name. Open his ads ↗

His three rules, kept

Qualifier inside the ad text itself. Ours: "$50k–$100k cash or IRA", and "no cash? stay".
"No replay promised", on the page and in the ad. People show up live.
10–15 creatives on ONE copy from day one. One video at a time takes a month to learn what he learns in three days.

Top of funnel: followers and views

Cheap views from people who think about buying a business. 15–40 s vertical, Moran to camera, captions on, no link. Engagement / Reach objective on the Instagram profile.

Six hooks, one video each

"A business with $500k profit costs about $1.5M. You need $150k. The bank lends the rest. Here is where the $150k comes from."SBA 10% down, seller note, IRA.
"Most people who quit their job start a business. The smart ones buy one that already pays a salary."Quit-the-job angle.
"I looked at 4,000 businesses for sale this month. Here is the one number that told me which 40 to call."The machine, teased.
"You don't need the $100k. You need to be the person who brings the deal. Those people get paid too."Advisor lane. Nobody else in the niche says this.
"AI reads the financials in 4 minutes. The broker takes 4 weeks. That is the whole edge."AI angle.
"Three businesses, one owner, one back office. That is a roll-up, and it is why the second business is worth more than the first."Grow-by-buying angle.

Caption under each (no link)

Follow for the next one. Free training Thursday — link in bio.

Middle of funnel: the registration video

This is the Brian play. One video, one copy, 15 cuts. Title on screen:

The Most Valuable Instagram Training You'll Ever Watch

"Instagram" is Brian's angle; his audience sells on Instagram. Ours buys businesses, so that one word pulls in creators, not buyers. The alternative is The Most Valuable Business-Buying Training You'll Ever Watch. Same script, one word changes.

Main script · 60–75 s · phone held up, straight to camera

Hook · 0–5 s"If you have been thinking about buying a business for more than a year and still don't own one, keep watching. Thirty seconds."

Problem · 5–20 s"You don't have a money problem. You have a deal problem. You are looking at listings like a shopper. Buyers look at them like a bank does. Nobody showed you the difference, so you keep almost buying."

Machine · 20–40 s"On Thursday I am drawing the whole thing on one slide. Three parts. One: how we find the 40 businesses a month that actually fit, out of 4,000. Two: how AI reads the numbers before you ever talk to a broker. Three: how the deal gets paid for, with $50k to $100k of your own money, or your retirement account, and the bank doing the rest. And if you don't have the money, there is a seat for you too. The person who brings the deal gets paid. I will show that part as well."

Qualifier · 40–50 s"This is for people who want to buy a business, grow the one they have, or leave the job for good. If you want a side hustle, this is not for you, with love."

Close · 50–65 s"It is live on Zoom. I answer questions from the chat. I don't promise a replay. It is free. Tap below and save your seat."

Ad copy · primary text, same on every cut

If you want to buy a business, grow the one you have, or finally leave the job, and you have been "looking" for a year, keep reading. You don't have a money problem. You have a deal problem. Listings are written for shoppers. Banks read them differently. Once you read them like the bank, the right ones jump out and the wrong ones stop wasting your weekends. On Thursday I am drawing the whole machine on one slide: how we find 40 real businesses a month out of 4,000, how AI reads the numbers before you talk to a broker, and how a deal gets paid for with $50k–$100k of your own cash or IRA and the bank doing the rest. No cash? Stay. The person who brings the deal gets paid too. I will show that seat. It is live on Zoom, I answer the chat, and I can't promise a replay. Free. Register below.

Headline

How a Business Gets Bought

Description

For people who are done looking.

Cuts to film · one session, 15 variants · tick as you edit them

5 hooks on the same body × 3 lengths: 20 s (hook + close), 40 s (hook + machine + close), 65 s (full). One location, phone in hand, no music, captions burned in.

Registration form · the one question that sorts people

How much cash or IRA money can you put into a deal in the next 90 days? ○ Under $50k ○ $50k–$100k ○ Over $100k

Under $50k gets the advisor track on the call. $50k and up gets the buyer track.

Bottom of funnel: book a call

Audience: registered, attended, watched 50% of any ad video, or visited the webinar page. Two tracks, chosen by the form answer.

Buyer track has $50k–$100k

Video · 30 s

"You registered for the training, so you are serious. Here is the next step. We look at the deals you are allowed to buy with what you have, we tell you which one the bank will fund, and we run the whole process for you. Book a 20-minute call. If it is not a fit I will tell you on the call."

Copy

You saw the machine. Now see it on YOUR numbers. On a 20-minute call we take what you have ($50k–$100k cash or IRA), tell you what size business that buys, and show you three deals that fit this month. Book below.

Lands on the call page → DFY $40k / DWY $10k.

Advisor / sponsor track no cash yet

Video · 30 s

"If you watched the training and the money part stopped you, this is for you. Every deal needs a person who brings the owner to the table. We train that person, give them the AI that finds and reads the deals, and they get paid when it closes. No $100k needed. Book a call and I will show you what an advisor earns on one deal."

Copy

No down payment is not a no. It is a different seat. Advisors bring the deal, we bring the AI and the buyers, and the advisor gets paid at close. Book a 20-minute call to see the numbers on one real deal.

Lands on the call page → Advisor program.

Attended, didn't book · static image, 24 h later

You watched. You didn't book. One question: what stopped you? Reply to this ad or book here.

The advisor seat is the best ad, not the fallback. "No cash? Stay" turns the people every other business-buying ad throws away into the sales force.

Their words: the 30–60 second script

Brian's Part 7 hack, done on our own calls: 27 prospect conversations from 29 Sep to 16 Oct 2026, mined word for word. Every line below is something a prospect said, or the answer to it. Phone in hand, straight to camera, captions on. Full read is about 55 s; the 30 s cut is Hook + Fix + Close.

Script · 55 s full · 30 s = Hook + Fix + Close

Hook · 0–6 s"'I've contacted three brokers. Not one of them has reached back out.' Word for word, from a call last month."

Problem · 6–18 s"Same call: 'I don't know what I don't know.' You have the money, or most of it. You have been looking for a year. You email a broker after work, and nothing comes back. So you keep thinking about it."

Fix · 18–35 s"Brokers are not ignoring you. They ignore everyone who sounds like a shopper. Send the first message the way a bank reads a deal, buy box and NDA ready, and they answer. Then let AI read the numbers before you take a call. You keep your job while it runs."

Two seats · 35–47 s"Have $50k to $100k in cash or an IRA? That is a business. Don't? There is a seat for the person who brings the deal, and that person gets paid."

Close · 47–55 s"Thursday, live on Zoom, one slide. No replay. Free. Tap below."

Plain text · for the prompter

'I've contacted three brokers. Not one of them has reached back out.' Word for word, from a call last month. Same call: 'I don't know what I don't know.' You have the money, or most of it. You have been looking for a year. You email a broker after work, and nothing comes back. So you keep thinking about it. Brokers are not ignoring you. They ignore everyone who sounds like a shopper. Send the first message the way a bank reads a deal, buy box and NDA ready, and they answer. Then let AI read the numbers before you take a call. You keep your job while it runs. Have $50k to $100k in cash or an IRA? That is a business. Don't? There is a seat for the person who brings the deal, and that person gets paid. Thursday, live on Zoom, one slide. No replay. Free. Tap below.

Where each line comes from

Line in the script	Who said it on a call	Of 18 buyer calls, how many raised it
"Not one of them has reached back out."	A stay-at-home mom, ex-realtor	12 · finding deals, brokers don't answer
"I don't know what I don't know."	An IT manager on a $187k salary	12 · don't know where to start
Looking for a year, keep thinking about it	An accountant ("aware of it for about a year, never pulled the trigger"); the IT manager ("we keep on thinking I want X, Y and Z, we'll never do it")	11 · waited, still deciding
"You keep your job while it runs."	An IT director ("Can I still continue with my job and do this?"); the IT manager ("back-to-back meetings all day")	9 · keep the job
"There is a seat for the person who brings the deal."	A buyer with ~$50k who needs $150–300k; a healthcare operator with four kids ("gain the capital… or teach this to other people")	5 · no down payment

Nobody on any call raised mindset, so there is no mindset line. Names and the full ranked list are in the private notes, not on this page.

Says nothing the system does not do: forms are the first touch, the NDA signer is real, AI reads the CIM, two follow-ups then silence. No income promise, no "paid at close" for the buyer fee, no SBA workaround.

Settings and budget

Layer	Objective	Creative	Budget	Link
TOF	Engagement / Reach, IG profile	6 hooks, 15–40 s	$25/day	None. "Follow for the next one"
MOF	Leads (registration), Advantage+ placements	15 cuts, one copy	$100/day	Webinar registration page
BOF	Conversions (call booked), retargeting	2 × 30 s + 1 image	$25/day	Call page

Read the numbers after 3 days

Cost per registration per cut. Cut every video under the median. Keep the rest running.
Show-up rate: "no replay promised" should hold it above 30%.
Form split: under $50k vs $50k+. That is the advisor-to-buyer ratio and tells you which BOF track needs more budget.

Where the audiences go

Audience	Cash or IRA $50k–$100k?	Lane	End action
Wants to buy a business	Yes	Buyer	Webinar → call → DFY $40k / DWY $10k
Owns one, wants to grow by buying	Yes	Buyer	Webinar → call
Wants to quit the job	Yes	Buyer	Webinar → call
Any of the above, no cash	No	Advisor / Sponsor	Webinar → call → Advisor program